This program was created by a local marketing agency, 502, in partnership with the Greater Manhattan Community Foundation (GMCF) – a tax-exempt public charity created by and for the people in a local area.
GMCF enables people with philanthropic interests to easily and effectively support the issues they care about – immediately, or through their will. Donors can establish a charitable fund at the Foundation by contributing a variety of assets and may also recommend grants – in their name, if they choose – to nonprofit groups they want to support.
Simple. Buy a gift card and give a gift card of grocery assistance.
When you buy a gift card from one of the participating businesses, the amount that you spend will be matched dollar-for-dollar by a fund at the Greater Manhattan Community Foundation. That money will then be spent on providing food assistance via grocery store gift cards to individuals impacted by the coronavirus pandemic.
So, if you spend $100 on a gift card at your favorite local small business, we will give away $100 of Dillon’s/Hy-Vee gift cards to people in need.
There is no doubt that the economic devastation from this shutdown of our economy, both locally and nationally, is creating very difficult times for businesses of all industries.
We chose to support hospitality and retail businesses through this program because these businesses have been disproportionally affected by the restrictions on group gatherings. These businesses play a huge role in supporting our overall quality of life in Manhattan and they need our help.
The money that funds the dollar-for-dollar match has been donated by the Ward & Brenda Morgan Donor Advised Fund, the
Lincoln & Dorothy Deihl Advised Fund, the Mary Vanier Donor Advised Fund, Bruce & Megan Weber, The Butler Family Community Foundation, The Jack Goldstein Charitable Trust and The Marty Vanier Donor Advised Fund.
If you would like to financially support our cause, please click here.